- Case stories
We define Impact Communication as communication activities done by the university with the specific purpose of creating positive impact for a specific target group in a relatively short time using recently developed knowledge from the university. We have developed a set of Impact Communication tools aiming at helping communication officers and innovation advisors work together in order to support departments, research groups and individual researchers who aim at becoming better at creating impact. The tools can be used in combination with other tools developed and provided by the Innovation Office.
When selecting what tools to use, the process always starts with investigating the goals and ambitions of the department, group or individual. Then a strategy is selected, also taking available resources into account. The next step is to select which tools to use.